Blake Lively: achievements, criticism, and sources

During the 2024 promotion of It Ends With Us, Lively’s fashion-forward, floral-themed campaign and promotion of her hair-care and alcohol brands drew criticism from domestic-abuse survivors and commentators who said the marketing trivialized or insufficiently addressed the film’s subject matter. She later shared domestic-violence statistics and hotline information.

Domestic abuse survivors criticize Blake Lively's 'It Ends ...‘It Ends with Us' has sparked discussion about domestic violence. Here's what Blake Lively has said about the issue

Lively’s remarks during the It Ends With Us press tour, including saying that people are more than “just a survivor or just a victim” and responding lightly to a question about discussing domestic violence with her, prompted criticism from survivors and journalists who viewed the comments as dismissive or poorly framed.

Blake Lively and Justin Baldoni: What you need to know‘It Ends with Us' has sparked discussion about domestic violence. Here's what Blake Lively has said about the issue

Lively’s reported creative involvement in It Ends With Us—including changes to the script, wardrobe, music choices, and an alternate edit—became part of a documented dispute over the film’s creative direction. Reporting also described competing cuts, although the released version was ultimately an agreed final cut rather than solely Lively’s version.

Blake Lively's hair-care launch was never meant to coincide with It Ends With Us release, source sayswww.today.com › popculture › movies‘It Ends With Us’ Controversy and Cast Drama, Explained