Achievements and contributions.
A 2023 peer-reviewed study found Bad Bunny’s music and persona challenge traditional gender norms in reggaeton by presenting non-hegemonic masculinity, playing with gender expression, and depicting women with sexual agency, helping reframe the genre’s historically machista image.
Supporting sources
Harms and documented concerns.
Between 2023 and 2024, scholars and critics debated that Bad Bunny markets himself as a feminist or gender-subversive reggaetonero but still includes misogynistic or hypersexualized depictions of women in some lyrics and videos, suggesting his progressive image coexists with entrenched machista values.
Supporting sources
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In 2023, some fans, especially women and LGBTQ+ supporters, criticized Bad Bunny for dating Kendall Jenner, viewing it as contradictory to his feminist and queer-ally persona; Bad Bunny responded that he was not interested in clarifying his private life to the public.
Supporting sources
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